Monday, November 9, 2015

Starbucks Got It Right This Season

Starbucks has come under fire for simplifying their holiday cups this season. Evangelicals have taken the simple red cup as a war on Christmas. Here is a sample of the social media that started the boycotts and attention to the issue: This is from a Joshua Feurstein and he was given over 2 million likes for his post.

Starbucks REMOVED CHRISTMAS from their cups because they hate Jesus ... SO I PRANKED THEM ... and they HATE IT!!!! ‪#‎share‬
Use ‪#‎MERRYCHRISTMASSTARBUCKS‬
Follow --> Joshua Feuerstein

Here is the response from Starbucks to the social media attacks.

"In response to the video, our core values as a company is to create a culture of belonging, inclusion and diversity," the representative said. "Each year during the holidays we aim to bring our customers an experience that inspires the spirit of the season and we will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world."

The attack on Starbucks stems from company decisions that are against "Christian Values." The real "beef" is that Starbucks has been a supporter of marriage equality. Back in 2013, the company was willing to take a temporary dip in stock values to ensure that support for marriage equality was a part of Starbuck's corporate policy. The CEO had to respond to criticisms from his board that he had a greater responsibility to stockholders. (The board member was Thomas Strobhar, the founder of the Corporate Morality Action Center) He responded in kind he had a larger calling to be inclusive, and supportive of his employees.

Starbucks is criticized for actions that expand human rights by Christian groups. Maybe it is these groups that need to reexamine the true meaning of Christmas and not Starbucks.
 
 

No comments:

A Child's Reality of What is Important

A Child's Reality of What is Important

The YouTube Experiment

Google